NORA's public relations program has a two-pronged strategy. First, NORA works to make sure the industry is seen in a positive light. Secondly, NORA works to make sure its members are able to leverage their investment in NORA.
NORA Truck Decals
As a NORA member, a company has confirmed that it is committed to following the association’s Guiding Principles, which include making health, safety, and environmental considerations a top priority. There is no better way to show customers and others in your community that you are committed to responsibly recycling than with a NORA truck decal. Purchase a truck decal for each of your trucks.
NORA Membership Plaque
NORA provides member companies the opportunity to purchase an affordable membership plaque. This plaque is a great way to display your company’s membership in your national trade association along with your commitment to responsible recycling of used oil and related materials. The plaque features magnetic plates that can be easily updated each year. Your company will receive a nameplate for each year it has been in good standing with the association along with nameplates for each subsequent year it continues to maintain its good standing. Purchase a NORA Membership Plaque.
Exclusive Use of the NORA Logo
NORA encourages member companies to use its logo for business purposes: including on business cards, statements, invoices, websites and more. This indicates to your existing and potential customers that your company is a leader in the industry and that you stay current on the latest issues affecting the industry.
Public Relations Program
NORA exclusively sends member companies, media members and partner associations the latest news in the liquid recycling industry. Through its online news section at www.noranews.org, NORA News Alerts emails and the bi-weekly NORA eNews, NORA can alert all important parties of any positive news your company wants to share. Contact NORA to share your company news.
Crisis Communications Advice
No one plans to have a disaster. However, having NORA as your public relations partner will greatly aid you in handling a crisis. After all, your company's image and reputation are irreplaceable assets. After the smoke clears, what will people think?
If you have a serious situation at one of your facilities, one of your first calls should be to NORA. NORA will help disseminate your information and handle appropriate media inquiries utilizing the information you provide. In addition, NORA will advise you on how to handle the situation.
This program -- only available to NORA members -- will help you "get in front of the story."