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Lou Holtz to Give Keynote Address at Annual NORA Conference & Trade Show

Tuesday, March 24, 2015  
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Gainesville, Virginia – (March 24, 2015) – Lou Holtz will give the keynote address at the 2015 NORA Annual Conference and Trade Show on Thursday, November 12. This premier event in the liquid recycling industry will be held in Orlando, Florida, November 11-14, 2015. Over 400 industry professionals are expected to attend, with over 50 booths featured at the trade show.

Holtz has established himself as one of the most successful college football coaches of all time. Holtz is the only coach in the history of college football to: 1) Take 6 different teams to a bowl game. 2) Win 5 bowl games with different teams. 3) To have 4 different college teams ranked in the final Top 20 poll.

Despite never inheriting a winning team, he compiled a 243-127-7 career record that ranked him third in victories among active coaches and eighth in winning percentage. His 12 career postseason bowl victories ranked him fifth on the all-time list. Holtz was recently selected for the College Football Hall of Fame, class of 2008, which places him in an elite group of just over 800 individuals in the history of football who have earned this distinction. 

In April of 2012, Coach Holtz was inducted into the Cotton Bowl Hall of Fame. The Follansbee, West Virginia, native became the 27th head coach of Notre Dame following two seasons at Minnesota (1984 to 85), seven at Arkansas (1977 to 83), four at North Carolina State (1972 to 75) and three at William & Mary (1969 to 71). He spent the 1976 season as head coach of the New York Jets of the National Football League. Twenty-one of the 26 collegiate teams under his direction have earned post-season bowl invitations—and 14 have finished in the final AP top 20, eight in the top 10 (not including the 1995 finish in that category).

After his departure from Notre Dame following the 1996 season, he joined CBS Sports’ College Football Today for two seasons as a sports analyst. From there he went on to be head coach at the University of South Carolina for six seasons from 1999-2004 where he led the Gamecocks to back-to-back January 1 bowl games for the first time in the history of the school and defeated Ohio State in consecutive bowl appearances.

Currently, Holtz serves as a college football studio analyst on ESPN. He appears on ESPNEWS’, ESPN College GameDay programs, SportsCenter as well as serves as an on-site analyst for college football games.

For many years Holtz has been considered among the greatest speaking legends in America today. He speaks on overcoming seemingly impossible challenges by setting your own goals and working to achieve them. He has built a reputation as a motivator, a demanding disciplinarian and someone who relishes challenges and hard work.

Holtz has authored three New York Times best-selling books The Fighting Spirit that chronicled Notre Dame’s 1988 championship season and Winning Everyday: A Game Plan For Success (August 1998), which has been published in several languages. His latest book which was released August 15, 2006 is Wins, Losses and Lessons, an autobiography of his life and the lessons he has learned, and is also a best seller. Additionally, he has produced three highly acclaimed motivational videos: Do Right, Do Right II, and If Enough People Care

The Lou Holtz Hall of Fame opened in East Liverpool, Ohio in July 1998. And he recently released his latest video, Do Right 20 Years Later. The Walter Camp Football Foundation, an award that is presented annually to an individual who has attained a measure of success and been a leader in his chosen profession, named Lou Holtz 1998’s Man of the Year. This is the second time Coach Holtz has been saluted by the organization named for the legendary Father of American Football. In 1977, while in Arkansas, he was named Coach of the Year. Married to Beth Barcus of East Liverpool on July 22, 1961, Holtz and his wife are the parents of four children and currently reside in Orlando, Florida. 

For more information on Lou Holtz, the 2015 NORA Annual Conference and Trade Show, or to register to attend or exhibit the event, visit > Events > Conference and Trade Show

About NORA 

NORA, An Association of Responsible Recyclers represents over 390 leading companies involved in the responsible recycling of used oil and related materials that would otherwise negatively impact the environment. NORA members work every day to ensure that more than a billion gallons per year of used oil and related materials are collected, recycled and given another useful life. NORA has been defending and promoting the industry since 1985. For more information on NORA, visit

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